MATT POLLARD
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The Mohawk

*Created while working at Guerilla Suit

The Mohawk, a popular bar and music venue, has been in its location at 912 Red River for 11 years, which is an eternity in the constantly-changing landscape of downtown Austin, Texas. As out-of-town corporate interests took notice of the rundown, but well-loved, music venues on Red River, The Mohawk took up the torch of keeping the businesses in local hands. "Defend Red River" became the rallying cry of the dozens of locally-owned concert halls and bars. I collaborated with The Mohawk to create this simple, to-the-point shirt that is sold at several Red River establishments. 

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 This ad, ran weekly in The Austin Chronicle, obviously stands out from the others surrounding it. I chose to not clutter it with photos and jam-pack it with too much information. The layout is clear and the message is inviting, just like The Mohawk.

This ad, ran weekly in The Austin Chronicle, obviously stands out from the others surrounding it. I chose to not clutter it with photos and jam-pack it with too much information. The layout is clear and the message is inviting, just like The Mohawk.

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